More than once I have received an email from a local restaurant or store and wanted only to click to visit their website. However, I found when I clicked on their logo or an image included in the post, I got a larger version of the image, not the link I expected. After, I had to search for the address or, more likely, forget about it. What a lost opportunity for business!
Here is an email marketing tip:
Most email marketing services offer ways to make business logos website links. Take time to find out how to do this. Adding a link to your website or a particular landing page is a straightforward way to make emails more useful to recipients.